The background and work: IBM’s recent initiative was to consolidate 1000+ high traffic key pages and to migrate them to Drupal CMS. The challenge of all this was to work around Drupal’s limitations as to design layout and interactive functionality. Simultaneously, IBM launched a new campaign. We needed to incorporate its new design guidelines and brand voice that included a new color palette as well as specific photo directions.
Team and my role: My primary role was as lead visual designer for IBM's Systems digital marketing team. I often functioned as a UX designer as well as an art director, working on wireframe, analyzing A/B tests and users’ behavior on the screen, and giving feedback to other designers. The team collaborated in an agile environment with strategists, developers, designers, and content writers.
The Work: We quickly had to learn to adopt all these requirements and strategize our plan to meet the tight deadline while communicating closely with the team. I took the initiative to organize all the design elements, requirements, guidelines and templates for the other designers to use on Mural boards, online application. We posted our finished designs so the team could review them as the project progressed.
See more for my recent projects: dashboard design with Blockchain product team and digital marketing team
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This ever-changing and growing account at Wunderman has allowed me to work on a variety of digital, social, video and print projects. It was a pleasure working with TeamUnited on such an iconic account, knowing the importance of keeping the brand voice/personality, while opening up for more possibilities, especially in the areas of social trends and technologies.
I was primarily working on digital content; re-designing sites, concepting and executing ad units, working on a pitch for re-branding one of the hotels, while also maintaining day-to-day materials for Marriott brand hotels.
With a more conceptual approach, execution had to be tailored to meet the needs of specific products. I was proud to work on Chase's philanthropic program, called Chase Community Giving.
I have had opportunities to work on digital projects for consumer brands including Dannon, Sunkist and Chevron. My main role was to conceptualize and design ad units as well as a promotional gaming site in Flash and Facebook app, while maintaining day-to-day materials for the brands' websites.
I have worked on re-designing Fentora as well as Pfizer(Lyrica) sites, as well as the design of a tablet app for the purpose of meeting with healthcare professionals and a touchscreen kiosk for conventions. With tight regulations and brand guidelines, I worked closely on the UX/UI aspects of design, organizing a broad range of dense information, clinical data, and drug facts to support the brands.
At Magnani Caruso Dutton, I worked mostly on the Discover Card account. One major project that I worked on was the redesign of a personal account which heavily involved information architecture. With so many variables, I worked closely with in house developers, creating pages, ad units and emails. We each participated in the QA process, including testing on various browsers.
I have worked and collaborated on several UX/UI assignments — including web-based applications, eCommerce site, mobile/tablet apps, and check-in email designs.
See more for my recent dashboard projects working with Blockchain product team as well digital marketing team
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