The background and work: IBM’s recent initiative was to consolidate 1000+ high traffic key pages and to migrate them to Drupal CMS. The challenge of all this was to work around Drupal’s limitations as to design layout and interactive functionality. Simultaneously, IBM launched a new campaign. We needed to incorporate its new design guidelines and brand voice that included a new color palette as well as specific photo directions.
Team and my role: My primary role was as lead visual designer for IBM's Systems digital marketing team. I often functioned as a UX designer as well as an art director, working on wireframe, analyzing A/B tests and users’ behavior on the screen, and giving feedback to other designers. The team collaborated in an agile environment with strategists, developers, designers, and content writers.
The Work: We quickly had to learn to adopt all these requirements and strategize our plan to meet the tight deadline while communicating closely with the team. I took the initiative to organize all the design elements, requirements, guidelines and templates for the other designers to use on Mural boards, online application. We posted our finished designs so the team could review them as the project progressed.
See more for my recent projects: dashboard design with Blockchain product team and digital marketing team
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